Help center

Getting started

1. Sign up + onboarding wizard

Click Get started in the top-right and sign up. The 5-step wizard collects your destination, feeder markets, prompts, AI surfaces, and brand pillars. Skip any step you're unsure about — you can refine later.

2. First measurement run

The first scheduled batch fires within 24 hours of signup, and your first GVI score is computed from it the same day. The Overview page tells you when to expect the first numbers.

3. Add prompts

Open Setup → Prompts and use the generator: GEOrge researches your destination (region, competitive set, winnable frames), reads your website, and proposes a bespoke question set for you to review and install. You can also write your own prompts ("things to do in [your destination] in October", "best food in [your destination]", etc.).

4. Add competitors and partners

Configure under Competitors and Partners. Both use keyword + domain matching to attribute mentions in AI responses.

Glossary

GVI — GEOrge Visibility Index

0–100 composite of unbranded mention rate (×25%), top-of-list rate (×20%), sentiment (×20%), citation rate (×20%), and brand alignment (×15%).

Mention rate

% of relevant AI responses that mention your destination.

Top rate

% of mentions where your destination is the first one the AI names or recommends.

Itineraries

What AI actually puts in a trip to your destination — top recommended things by journey and the sources behind them (Itineraries page). Inclusion itself is monitored in the background and alerts you if it ever drops.

Source taxonomy

Sixteen categories: owned_dmo, owned_partner, tier1_editorial (Lonely Planet, NYT Travel), tier2_editorial (Frommer's, Time Out), review_platform (TripAdvisor, Google Reviews), ugc_reddit, ugc_other, video, reference (Wikipedia, Wikivoyage), news, social, ota_booking, google_properties, local_content, academic, unknown.

Influence tier

Platinum / gold / silver / bronze. Drives the influence score weighting in the source leaderboard.

Co-mention

Another destination that AI brings up alongside yours in the same response. Powers the co-mention map and competitive set inference.

Citation gap

A source AI demonstrably cites in your measured answers in support of other destinations, but has never cited in support of yours. Fully evidence-based — a source already cited for you can never be a gap.

Integrations

Looker Studio + BI tools

Open Setup → Data exports to grab your read-only API key and dataset URLs. Available datasets:

• gvi-daily — daily score + sub-metrics
• sources — daily citation rollup per domain
• co-mentions — daily co-mentioned destination counts
• alerts — alert event log

All accept ?days=N — your full measurement history is accessible on every plan. Looker Studio: Add data → JSON connector → paste the URL with your key.

Email digests + alerts

A daily status email goes to the account owner, and alerts appear in the dashboard's Alerts page whenever a threshold trips (sentiment drop, GVI drop, new high-influence source citing you, etc.). Email delivery of alerts and a weekly digest are on the roadmap.

Slack / Teams

Roadmap. Reach out if this is critical for your DMO.

Data quality

We sample real LLM responses; we don't scrape search results. Every metric on the dashboard is traceable to the underlying samples in your batch history.

Why does my GVI fluctuate day-to-day?

LLMs are non-deterministic. The same prompt produces different answers each time. Single-day variance can be ±5 points; trust the rolling 7- or 30-day average for trend reading.

Why is a known publication missing from my source leaderboard?

If the LLM didn't cite it during the window, we don't fabricate a citation. Check the Gap analysis tab — it lists the sources AI cites for other destinations but never for yours.

Billing

All paid plans run through Stripe. Cancel any time from Setup → Billing; access continues to the end of the paid period. Annual billing saves ~17%. Spark requires no card and no trial timer.

Troubleshooting

The dashboard says "No GVI yet"

The first scheduled batch fires within 24 hours of signup and your first score is computed from it. If it's been longer than a day, contact support.

An alert email never arrived

Check spam, then verify the org's notification recipients. If still missing, contact support.

The Geo map view is empty

The map needs GOOGLE_MAPS_API_KEY configured. If you're self-hosting or the dashboard says "Maps API key not configured", reach out to support.

Need help we haven't covered?

Email s@hawes.ai. We respond within one business day.